As the holiday season approaches, CMI Orchards highlights Kanzi® apples as a choice for food enthusiasts in baked desserts and holiday treats. “The apple’s sweet, intensely tangy flavor and texture, which remains firm when baked and doesn't become mushy like other apples sets Kanzi apart,” says Rochelle Bohm, CMI’s vice president of marketing.
Kanzi production is expanding in key regions like Italy, South Africa, Chile, Australia, New Zealand and the USA.
Bohm says the apple is now the second most popular variety in Europe and gaining rapid global traction, including among U.S. consumers. She notes that production is expanding in key regions like Italy, South Africa, Chile, Australia, New Zealand and the USA.
Danelle Huber, senior marketing manager, notes that Kanzi’s flavor garnered high ratings and positive feedback from U.S. consumers based on data from 500 participants in an influencer mailout program. “Shoppers consistently show their willingness to pay more for Kanzi,” says Huber. “Retailers can leverage marketing tools like our Flavogram program to educate shoppers, encouraging them to explore beyond their usual apple choices.”
Left to right: Rochelle Bohm, Danelle Huber
The Flavogram program aids shoppers in comparing apples by providing detailed flavor profiles. Huber says that the program’s high-impact point-of-sale materials not only attract attention but also prompt shoppers to try new apple varieties.
The Kanzi apples are available all season long from CMI Orchards in both conventional and organic.
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
www.cmiorchards.com