Seneca Foods Corporation has announced that it has purchased assets related to the Green Giant U.S. shelf-stable business from B&G Foods. In connection with the sale, the Company has entered into a license agreement for use of the Green Giant brand name for Green Giant shelf-stable products. B&G Foods will retain ownership of the Green Giant trademarks. The sale does not include Green Giant frozen, Green Giant Canada or the Le Sueur brand which will remain with B&G Foods.
“We are excited to add the iconic Green Giant brand and shelf-stable products to our portfolio of canned vegetable offerings,” said Paul Palmby, President and Chief Executive Officer of Seneca Foods Corporation. “Having co-manufactured much of this product for B&G Foods for many years, we have long admired the strength of the brand in the market and look forward to its continued success.”
For more information:
Michael Wolcott
Seneca Foods Corporation
Tel.: +1 585-495-4100