October marked the end of the harvest season of the range of coloured-flesh apples in the UK, France, Italy, Germany and Switzerland. This while the harvest of the Rouge variety, distinctive for its red skin and flesh, the Kissabel® sales season in Europe kicks into top gear.
British partner Worldwide Fruit was the first to begin harvesting, having begun marketing pink flesh and yellow and orange skin varieties in October. “For the yellow skin varieties we have had the best fruits to date, with excellent internal colour and exceptional flavour. Given the quality of the fruit we are very enthusiastic about the new season, which will run until February-March,” comments the company’s commercial director Hannah McIlfatrick.
“We've had a good harvest,” agrees Jens Anderson, Kissabel marketing manager of the Red Apple Germany Consortium. Italian members also began picking the red variety from the end of October. Alongside the Melinda and VIP Consortiums, this year’s harvest will also be boosted by partner Rivoira, increasing availability and extending the season. The increase in production will see the Italian Kissabel season run until Christmas.
The red varieties will also be available to Blue Whale and Mesfruits in France and Fenaco in Switzerland, together with the Kissabel Jaune and Kissabel Orange.
For more information:
Jessica Sabatini
Kissabel
Tel: +39 059 7863894
Email: [email protected]
www.kissabel.com