The 31st edition of Fruit Logistica will take place from February 7th to 9th in Berlin.
What will the French pavilion look like? How many companies are expected at this 2024 edition?
© FreshPlaza
France leaves Hall 22
Usually exhibiting in Hall 22, France will be moving to Hall 6.2 this year, alongside the Italian exhibitors. This change was made at the request of exhibitors and Business France, in charge of the French pavilion, “in order to be closer to the European pavilions and the southern entrance.” Many hope that this change of location “will benefit French companies” after last year’s “disappointment” for a majority of the French exhibitors, who had voiced their dissatisfaction.
In 2023, 63,470 visitors and trade buyers from over 140 countries attended the event, with 2,610 exhibitors from 92 countries / © Messe Berlin GmbH
Fewer exhibitors
For this 2024 event, 75 French companies will be exhibiting on 1,280m². These figures are down, compared to 2023, which featured 98 exhibitors over a surface area of 1,700 m².