Midway through the 2023/24 citrus season, Naranjasyfrutas.com, the leader in Spain for online horticultural marketing, has shared the search trends by wholesale businesses purchasing such crops from producers. The results are displayed in the following graph, where the Navelina and Clemenules stand out among the varieties most in demand by businesses:
The aim of publishing these trends mid-season is to provide the industry with data obtained from more than 100,000 annual visits to the platform, where thousands of growers' harvests are freely advertised, and where many businesses are currently searching crops available for purchase. The platform's manager, Juan José Bas, said that "this data, showing the trends of the most sought-after varieties by businesses, may be of interest to the sector."
"It is worth noting that in the first half of the citrus season, Naranjasyfrutas.com has already shared 16,820 listings of available harvests via email and 2,120 listings via WhatsApp of the 16 most traded citrus varieties with all the businesses that have registered for free on the website. Such figures give an idea of the platform's dynamism and usefulness for the sector."
"The goal of Naranjasyfrutas.com is to modernize and facilitate the contact between producers and wholesale businesses. By sharing information about available harvests, both wholesale businesses searching a specific product and producers needing to sell their productions are benefiting."
"The service is free for both producers wanting to advertise their harvests and share their contact details, and for wholesale businesses wanting to search for available harvests and contact the producers directly in a quick and easy way."
For more information:
Juan José Bas
Manager
Tel. + 34 620 81 91 64
E-mail: jbas@naranjasyfrutas.com
Web: www.naranjasyfrutas.com