Venlo-based Fruitful-Berries Netherlands has reached an agreement with Belgian group Terra Verde during the final months of 2023. Both companies will join forces and combine their strengths under a new entity: Frescura NV.
Over the past few years, Terra Verde has grown into a strong bundle of sector-related specialists, including some well-known names such as Emiel De Roeck, DBS (Boelpaep-Severijns), DBS-Agro, Fruitpackers NV and Verdura Verde. With the arrival of Fruitful-Berries, the Belgian group is playing the card of the increasingly important soft fruit category, and with Fruitful-Berries, they have added a specialist in the field with its own cultivation, affiliated growers, and a global clientele.
"We are very happy about it," Robbert Leisink and Maxim De Roeck of Fruitful-Berries state in chorus. "We have had a very good relationship with Terra Verde in recent years as a partner of their soft fruit package. Terra Verde has expanded in recent years with some nice family businesses with a distinct specialty, forming a real total supplier in our sector with a detailed focus on citrus, kiwi, hard fruit, grapes, soft fruit, and vegetables (greenhouse and outdoor cultivation). This is both conventionally and organically. "The opportunity to build a future together with such a high-quality group does not come along every day, so we did not hesitate for a moment," says Maxim De Roeck.
"With Frescura, we can really speak of a total player within our fresh fruit and vegetable sector," says Xavier Verhoestraete of Terra Verde. "Over the years, we have focused strongly on vertical integration and full chain control, all in-house. We offer the full package, starting with our own cultivation in Belgium, the Netherlands, and Morocco, combined with connected growers worldwide. We bring this range of products together in our new packing station in Sint-Katelijne-Waver and then distribute it to both wholesale and retail via our own fleet of vehicles. The group is also full of youthful talent who will continue working with the more experienced guard in the future. "We have been working hard to get as many specialists as possible within our trade under one roof and with the recent affiliation of Fruitful-Berries, we now want to give our partnership more global visibility, this in a new entity: Frescura NV."
"However, it is important to mention that all our companies will continue functioning as before, with the same contact persons and details."
At the upcoming Fruit Logistica in Berlin, we will give the official starting moment for Frescura NV, so we hereby cordially invite everyone to the Frescura stand for a comprehensive introduction, some drinks and bites, and a nice chat. You can find us in HALL 3.2 - C 33.
For more information:
Frescura NV
Tel.: +32 474 917 507
Info@Frescura.com