In 2023, berry exports from Mexico saw a notable growth rate of 4.8%, totaling 2,653 million in value and 295,600 tons in volume, marking a 7.2% increase over 2022. Blueberries are a significant component of Mexico's berry exports, with projections from the United States Department of Agriculture (USDA) indicating a production increase to 81,000 tons in 2024, up by 8% compared to 2023. This growth is attributed to sufficient access to water and rising demand for exports. However, the USDA anticipates a slower production growth rate in 2024 due to competition from Peru.
In 2023, Mexico's blueberry production reached approximately 74,800 tons, reflecting a 12% year-on-year increase fueled by production innovations and robust export demand. Blueberry exports totaled 71,509 tons in 2022, slightly lower than in 2021. Imports, on the other hand, decreased by 10% to 13,715 tons in 2022 compared to the previous year. The United States remains Mexico's primary blueberry export market, accounting for nearly 97% of exports.
Despite the nutritional benefits of blueberries, the annual per capita consumption in Mexico stands at a mere 70 grams, according to Inegi. This limited consumption is attributed to the relatively high price of blueberries compared to similar fruits, coupled with recent price increases. Additionally, consumer preference and the absence of blueberries in traditional Mexican cuisine contribute to their limited consumption. Blueberries are primarily consumed in jams, jellies, smoothies, and occasionally whole.
Source: blueberriesconsulting.com