Another cold snap is boosting sales and consumption as demand remains strong. The availability of pre-pack quality is tightening and there appears to be plenty of enquiries about remaining stock. The viability of any crop which was unharvested is now in doubt after the latest cold snap. This will further tighten supplies.
Across Europe, in the fresh sector, retail sales are holding well with recent price increases but there has been a very noticeable change since Covid of a move over to home cooked fries in preference to fresh. Export prices are also holding firm. In Eastern Europe, domestic demand is still being covered by their own production but enquiries are being made about availability later in the season.
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