The concept and export of 'Sicily in the World'

"Our commitment is to help companies set goals and work toward achieving them. Next to Business aims to provide the necessary know-how for companies looking to expand into foreign markets," says Romina Roccasalvo about the activities of Next to Business (NTB).

Romina Roccasalvo

"Our core business is to create a series of business opportunities for all Sicilian companies in the fruit and vegetable sector," explains Romina Roccasalvo.

Customized services for companies
Next to Business is an Italian service company created to support the development of horticultural and other companies that are interested in operating on national and international markets. NTB is specialized in standard and customized services according to the specific needs of companies.

For the next edition of Fruit Logistica, the objectives are to support the companies of the Sicilian Pavilion (Hall 4.2, Stand C-40), to generate new customers for the partner/exhibitor companies of the NTB stand, to increase the visibility of the companies not present at the fair, to promote Sicilian products, to export the 'Sicily in the World' concept, to provide post-fair commercial services and an international sales office for companies that do not have this essential resource.

At the same time, NTB is a point of reference for all Italian and/or foreign companies that are in need of an interface with the Sicilian business network. This is where the above-mentioned concept of 'Sicily in the World' comes from. It is a concept that will be implemented at the fair through a series of events that will include in-depth discussions of the sector, cultural exchanges and the highlighting of horticultural products through special gastronomic preparations.

"We will thus serve as a springboard for Sicilian production companies to gain a foothold during the event, which is expected to attract 72,000 visitors and exhibitors from 135 countries."