Six months into the Potatoes New Zealand chief executive role and Kate Trufitt has embraced the challenges and opportunities with enthusiasm.
With a wealth of experience in the horticulture industry spanning 20 plus years, Trufitt’s decision to vie for this coveted leadership position has proven to be successful. She has not looked back, travelling the length and breath of the New Zealand engaging with growers and industry partners – Trufitt is making her mark in the horticulture industry.
“This opportunity has allowed me to really utilise all my experience and expertise developed over time. Working with industry it is clear that Potato New Zealand needs to really drive the industry strategy with guidance from our board and for the benefit of our growers. I am encouraged by what the future holds, and the direction New Zealand’s potato industry is heading and am excited to be leading the charge as an integral part of it,” Trufitt stated.
Heading up a team of six experienced staff, Trufitt is committed to listening, enabling and promoting better outcomes for the New Zealand potato industry. As the focus for the Potatoes New Zealand team shifts to the year ahead, one of their primary goals includes garnering member support for the levy order and presenting the finalised strategy as well as business plans to propel the industry in the right direction. With the levy order vote scheduled for April - May 2024, Trufitt and her team are rallying grower members to actively participate in shaping the future of New Zealand's potato industry.
Trufitt is optimistic about the vision for the sector, “End to End Value Creation”. There is no resting for the Potatoes New Zealand team as in the coming months they will be working diligently towards the industries objectives, guided by Trufitt's leadership and a shared vision for the potato industry that is growing together.
For more information:
Potatoes New Zealand
www.potatoesnz.co.nz