HelloFresh is well known for its easy to prepare meal boxes with 97.5% of the ingredients being fresh produce, they offer a convenient, healthy lifestyle option, while the supply chain presents an efficient and more environmentally-friendly alternative to traditional food supply chains
To provide the millions of meals to their customers the company’s supply chain includes more than 1,500 suppliers, many of them domestic. Quality and sustainability are two important criteria when picking partners.
To maximize efficiency and minimize waste, the company has developed advanced algorithms that let them predict customer’s orders and therefore demand for each week. This allows them to order the right amount of product from suppliers - and prevent having to waste unsold produce. This model avoids oversupply, and creates much lower levels of waste than traditional food retailers.
The most used products are lettuce, carrot, spinach, broccoli, herbs and limes. These products can be found in a pork tenderloin recipe, for example.
Less than 1% of all purchased ingredients do not make it to customers. The vast majority of edible, unsold ingredients are donated to local charitable organizations, directly benefiting people who face food insecurity.
Hello Fresh closely collaborates with local food banks in all of their markets. These include “Die Tafel” in Germany and “Foodbank Australia” in Australia. In the USA they cooperate with Spoiler Alert to help find the best hunger relief organizations for surplus food coming out of the distribution centers and to help track the meals donated. In 2019 alone, the company donated over 2.6 million meals all over the United States.
With advanced pricing intelligence and centralized ingredient management, the company can strengthen contract negotiation capabilities, ensuring responsive strategies to market fluctuations and optimizing cost efficiency.
For more information:
www.hellofresh