At the International Agricultural Show in Paris, the French Apple Pear Association presented trophies to partners committed to French apples, according to 3 categories: catering, wholesaling and distribution. The awards recognize "the players of the agri-food sector who have made it a priority, this year, to promote French apples, at a time when agricultural movements are underlining, more than ever, the importance of each link in the chain being involved in ensuring food sovereignty."
In the supermarket category, the trophy for the brand committed to French apples went to Intermarché, "for its strong commitment to sourcing from France and eco-responsible orchards." In the catering category, the award went to McDonald's France and Florette France for P'tite Pomme sachets, which have been 100% sourced from eco-responsible orchards for the past 8 years. Finally, in the wholesale category, Monloup in Rungis was rewarded.
Prizes were awarded based on the following criteria:
- Consideration of rising production costs
- Promotion of French apples
- Promotion of the Eco-responsible Orchards label
- Optimization of logistics
- Quality of commercial relations
"We are very honored to receive this award in the 'distribution' category," explains Christophe Dejob, member of Intermarché and president of the fruit, vegetable and plant sector at Les Mousquetaires. "The commercial relationship is one of the criteria. Your fruit growers are independent entrepreneurs, just like us. This relationship has a value that we want to emphasize. Aware that there is real competition, more than ever, we want to be at your side so that Intermarché can be your leading partner in France."
Eloi de La Celle, purchasing-quality-logistics and environment director at McDonald's, said that he was very proud to receive the catering trophy. "Since 2014, our apples have all been of French origin and since 2016, we have been displaying the Eco-responsible Orchards label on all 21 million small bags of apples sold each year at McDonald's. That is massive consumption for young people! This long-standing partnership with the sector means that we can work together to do even better." Christophe Martineau, director of purchasing, upstream and Mc Donald's partnerships for the brand, added that "Florette has three missions: eating better, preserving the earth and growing together. This trophy reflects McDonald's goals very well."
Linda Brottes, marketing manager of Monloup, claimed to be "delighted to receive this trophy from the wholesale category, which recognizes the work of producers. It is up to Monloup to relay the values of their eco-responsible approach. We are a team of passionate people, and this partnership, which has been in place for years, seems to us to be an obvious choice."
"After rewarding LIDL last year, we are delighted to announce 3 new winners this year, in the Retail, Foodservice and Wholesaler categories. These trophies reward the long-standing commitment of these partners," explains Daniel Sauvaitre, president of ANPP, the French Apple Pear Association. "We hope these trophies will motivate them and their competitors to remain loyal to French apples and to the Eco-responsible Orchards label."
For more information:
Association Nationale Pommes Poires
7 rue Biscornet - 75012 Paris
Phone: +33 (0) 1 53 10 27 80
Fax: +33 (0)1 53 10 27 88
[email protected]
[email protected]
www.lapomme.org