New brand of small apples Pommi’z for children

"Conquering the consumers of tomorrow" is the aim of Pommi'z, the new brand launched by Cofruid'Oc. Apple consumption has been declining in France, but the cooperative wants to try and win back the hearts of consumers, especially the younger generation.

Grown in Eco-responsible and HEV3 certified orchards, Pommi'Z are the fruit of environmentally-friendly agro-ecological production / © FreshPlaza

"A distinctive brand with an endearing mascot"
Pommi'z wants to win over young people, and children in particular, by focusing on healthy yet fun food. Thanks to its "attractive packaging" (colorful world, cute dragon stickers to collect…), everything is there to win over the target audience. Cofruid'Oc aims to "introduce a range of red, yellow and green varieties," explains Thomas Crabos of Cofruid'OC. Available in formats of 6 or 8 fruits, the trays are in bright colors, with a collectible gift in each tray.

Several French supermarket chains have already expressed their interest in the brand.

Communication campaign
With interactive games, gourmet recipes and creative ideas, Pommi'z is making its presence felt on social networks. Throughout the month of December 2023, the online advent calendar won over no less than 10,000 participants.