“The winter is over and consumers want change!”

To mark the start of spring, Grosbusch chose to highlight various seasonal products with a colorful display in the Leclerc store of Maizieres-les-Metz/Hauconcourt. The attractive arrangement of cauliflowers, artichokes, pink and red radishes, carrot bunches and white asparagus was displayed in the middle of the fruit and vegetable aisle. "We chose these products because they correspond to the season and because the colors harmonize so well together: a perfect combination of aesthetics and seasonality. Winter is over and consumers want change. They are tired of eating citrus fruits and winter vegetables. If the sun comes out this week, it will be a great opportunity to sell these products, which brighten up the shelves and cheer up consumers," explains Anthony, account manager at Grosbusch.

Photo credit: Grosbusch

Consumption trend towards local products
Grosbush offers products from all over the world, but not exclusively. "The company buys products from all over the world. However, we are noticing a strong shift in consumer habits towards more local products. We are ideally located in Luxembourg, between the Belgian, German and French borders, which enables us to source products from the greater region and thus satisfy this demand for local products."

Photo credit: Grosbusch

Displays that boost sales considerably
These displays in the stores are much appreciated by the company's clients and help promote the Grosbusch brand and its new products. "It is also a great opportunity to show other clients the extent of our know-how, which includes selling products and presenting them in a beautiful way. These displays have enabled us to broaden our portfolio, because people are sensitive to this kind of work. Consumers are pleasantly surprised by the result. We bring our experience, as well as our touch of originality. It is a real sales booster for us and for our clients. Stores post our work quite regularly, and the feedback is always positive."

For more information:
Anthony Dentice
Grosbusch
[email protected]
[email protected]
www.grosbusch.lu