Tomato taste or price?

It is the fifth year that Saveurs du Bout du Monde offers tasty tomatoes. After a difficult start, Vincent Elegoet now seems to have found buyers. "I did not work with tomatoes at all before I met this producer who lives not far from us. We had to work hard to build up a clientele, because while some clients are receptive to quality products, others remain locked in a price battle. The good thing is that once clients start buying these tomatoes, they continue to buy more!"

Today, Saveurs du Bout du Monde sells 800 tons of small tomatoes every year. "We sell exclusively from this family farm. We wanted to work with this producer because of his remarkable know-how and respect for the environment. At the expense of yield, the tomato varieties are selected for their gustatory qualities, before being watered and harvested at ideal ripeness."

Always on the lookout for originality, the company seeks to stand out from the crowd by marketing little-known references. "The production we sell is made up solely of small references, in order to have a concentrate of flavors in a fruit that is not waterlogged. We offer colored cocktail tomatoes, cherry tomato bunches in four colors (black, yellow, orange and red) in the same package, as well as a range of small elongated tomatoes, ideal for the grill as they contain very little juice. We also pay particular attention to the freshness of our products. The priority for us is to satisfy our clients. These tomatoes can be kept for two to three weeks, still retaining their taste qualities."

Regarding consumption, the lack of sunshine has not been conducive to a dynamic demand. "It has been a rather unsettling month, with several public holidays and rainy weather, but I am confident that demand will increase. We certainly need sunshine, and the economic crisis is weakening purchasing power. We prefer to eat a good tomato now, rather than a tasteless product every day. I believe all tomato lovers would confirm my point of view!"