A good start to the campaign for French “Canard des Clairettes” apricot

Since last week, the "Canard des Clairettes" brand apricots have been available in supermarkets, greengrocers and some restaurants. These French apricots are available in 1kg boxes in the Extra category until September, as well as in bulk or trays, exclusively from TerreAzur Pays de Loire.

The campaign is off to a good start. "We started within the usual timeframe, with no delays or early arrivals. Our apricots come from the southwest of France, and are sold under the 'Le Canard des Clairettes' premium brand for top-quality apricots," explains François Philippe, the company's sales manager for fruit and vegetable distribution. "So far, we have the same volumes as last year, with good quality and satisfactory prices."

Regarding consumption, the demand is "mixed" for the moment, due to the still unfavorable weather, which does not encourage the consumption of this summer fruit. However, the demand should intensify as soon as the warm weather arrives.