Italian preserves highly appreciated in Arab countries

"The territory of Campania is the expression of a unique heritage of values linked to the land, its products and the diligence of those who, for decades, have sown, irrigated, harvested and processed with the same spirit of the past and the technology of the present-day. Our catalog includes a wide range of fruit and vegetable products, which has been expanding year by year since 2005, in terms of characteristics and combinations of references. Among the strengths of the company's growth is the frequent participation in the most important trade fairs in Italy and abroad. Buyers and importers recognize us especially for our high-quality preserved tomatoes," says Domenico Catalano, owner of the Italian brand of 100% made in Italy processed products CasinaReale.

Domenico Catalano is the founder of Casina Reale, a company that produces processed tomatoes, preserved vegetables, pasta and high-quality cured meats, mainly for foreign markets.

CasinaReale is located in Serre, in the province of Salerno, in an agricultural area that over time has become one of the most internationally advanced in the production and processing of preserved products. We are in fact in one of the richest areas of the Serre plain, in the WWF oasis of Persano, a few kilometers from Paestum (Salerno). The company, present on the Italian and foreign markets, offers a wide range of high-quality preserves with a fair quality/price ratio. The constant care of the processes and the guarantee of a certified short supply chain ensure the highest quality standards.

The assortment includes about 100 references under the CasinaReale brand, in addition to the processed products on the shelf marketed under other commercial brands. These include typical Campanian products such as: peeled tomatoes, pickled vegetables and preserves, legumes, handmade pasta, extra virgin olive oil, fine wines, salami, cheese and mozzarella, coffee, etc. The flagship products are essentially tomato preserves, which are available in different formats depending on the needs of the customer and the target channel. In other words, retail formats for families and large formats for chefs and pizza bakers. Specifically, for the red line, there are: peeled tomatoes, diced tomatoes, cherry tomatoes, tomato puree, fine pulp for pizza, tomato paste. A line of products that aims to be the flagship of Italian-made products in the world, with the Italian flag next to the CasinaReale brand.

"Thanks also to the Halal certification," explains Domenico Catalano, "over the years we have worked a lot with the Arab market and other buyers in the area."

The company is largely present on the foreign market with 80 percent of its sales, namely United States, Malaysia, Philippines, Singapore, Slovakia, Brazil, Romania, Belgium, Spain, Denmark, Albania, Lithuania, Mauritius and France. As for the domestic market, it commercializes mainly in central and northern Italy. As for the foreign countries, the reference customers are the importers who deal locally with the distribution of the reference products both in the hotel, restaurant and café/catering and retail segments.