California-based Calavo Growers, a century-old household name celebrates its Peruvian partner, The Viru Group (Viru), to commemorate their alliance and milestone anniversaries. Viru, an international food group marking its 30th anniversary, has been Calavo's supplier of Peruvian avocados since 2015.
The collaboration is highlighted by updated co-branded cartons featuring logos from both companies. This relationship guarantees a steady supply of high-quality Peruvian avocados during the crucial transition period in Mexico's avocado seasons (May to September).
Viru's avocado groves.
Viru has three business segments: fresh, frozen, and processed foods. It operates over 30,000 acres of land, owns 10 production facilities, and employs over 17,000 people, exporting to more than 50 countries.
In 2011, Viru expanded its fresh produce offerings by introducing avocados, which quickly became a cornerstone crop. "Calavo has been instrumental in the growth of our avocado program," says Viru CEO Yoselyn Malamud. "The mutual trust and confidence between our teams are invaluable as we plan for further expansion."
"Calavo has been instrumental in the growth of our avocado program," says Malamud.
As a vertically integrated company, Viru ensures optimal freshness and efficient logistics by strategically locating state-of-the-art facilities near its fields and orchards, equipped with advanced technology. "We operate as one unified entity, ensuring consistent quality across all our products," says Malamud. "Our commitment to stringent food safety standards and employee well-being is unwavering."
Viru's sustainability mission, "We work today with tomorrow in mind," reflects the company's commitment to the UN's 17 Sustainable Development Goals. Striving to become a 100 percent green company, its vision includes environmental initiatives like reducing consumption implementing a circular economy for avocados, and minimizing waste by using discards for frozen products, avocado oil, or compost.
The supplier's dedication to social responsibility is evident in its consecutive five-year reign as Peru's #1 Great Place to Work. It invests heavily in employee and community well-being through daycare facilities, educational programs, healthcare initiatives, and financial support. "Our people are our most valuable asset. We are incredibly proud to be recognized as a top employer, and we take seriously the responsibility to maintain that standard," says Malamud.
Viru's avocado packing facility.
"Reaching 100 years as a trusted avocado supplier is a testament to the contributions of many people and industry partners," says Mike Browne, EVP sales & operations for Calavo. "Our alliance with Viru is a shining example. Its commitment to quality standards, sustainability practices, vertical integration, and passion for avocados aligns with Calavo's values, paving the way for continued growth in our Peruvian avocado program."
As the two companies enter another promising season, they remain committed to delivering avocados to consumers while upholding high standards in quality, sustainability, and social responsibility.
For more information:
Lindsay Martinez
Calavo Growers
Tel: +1 (805) 921-3283
[email protected]
https://calavo.com/