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Henk van der Meij, Hars & Hagebauer:

"Lack of promotions deleterious for mango market"

The mango market has not been easy in recent weeks. "Hopefully the market will recover after a difficult period," says Henk van der Meij of Hars & Hagebauer. "But after a crazy Peru season with low supply and sky-high prices, most supermarkets have been less active in promoting mangoes, resulting in a higher price proposition and lower sales."

"As a result, after a normal start, African mangoes quickly entered a negative price spiral, with the lowest point being the sales month between mid-May and mid-June when mangoes were really offered 'for the give'. Despite historically low volumes from Brazil, this did not result in an upturn in the market, and surely I explain that by the lack of promotions," the importer continued.

"Now, the summer holidays are not always the best sales period for mangoes, but we have also had years when mangoes were expensive in July and August. Given the low volumes, the market price should rise sharply over the next two weeks, but that upturn is still lagging behind so far. My colleague Sander Moret has just returned from Senegal and there is not too much fruit coming from there either. Moreover, with the hot, humid weather there, the risk of insect pressure is always around the corner."


Sander Moret of Hars & Hagebauer on a visit to Senegal.

"All in all, a season to quickly forget, and I hope towards autumn for a more balanced match between supply and demand. This could still go either way. From Peru, the expectation is that a good, earlier harvest is coming in response to last year's poor harvest. There is talk of a good Spanish harvest and decent volumes are also available from Israel, so the historically high prices we saw in autumn 2023 are not to be expected. "


For more information:
Henk van der Meij
Hars & Hagebauer
Selderijweg 90F
2988 DG Ridderkerk
Tel: +31 180 745100
[email protected]
www.harshagebauer.nl
www.themangospecialist.com

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