The International Blueberry Organization (IBO) will launch the '2024 Global State of the Blueberry Industry' report. This release will be inaugurated through a live webinar hosted by editor Cort Brazelton and Colin Fain, the leader of the research team behind the report.
The event is scheduled for August 15th at 2pm GMT. During the webinar, key topics will be discussed, including field efficiency and productivity, benchmarks on quality, blueberry
health research, the application of ESGs to blueberries and global blueberry prices.
This year's comprehensive report represents a significant advancement in our understanding of the blueberry sector. The 2024 edition offers a thorough analysis of the latest trends, data, and projections, providing stakeholders with invaluable insights into the evolving market dynamics.
During the webinar, Brazelton and Fain will present an in-depth overview of the
report, highlighting key findings, emerging trends, and critical conclusions. Attendees will have
the chance to gain first-hand insights from the experts who shaped this year's research.
"In the evolving landscape of the blueberry industry, it's crucial to base our strategies on reliable data and informed analysis," said nBrazelton.
Fain added, "The decision to make the report freely available reflects the IBO's
commitment to transparency. Only through open information sharing can the industry navigate
the challenges it's presented, such as varietal changes and the impacts of climate change,
which greatly affected Peru this year, and by extension global markets."
Click here for the free event sign-up form.
For more information:
International Blueberry Organization
www.internationalblueberry.org