14 years ago, AvoFresh hit shelves across Australia thanks to father and son duo, David and Trent DePaoli, who have over 50 years of combined experience in farming and food technology.
On a mission to create a reliable, convenient way for avocado lovers across the globe to enjoy avocados all year round, the AvoFresh cold-pressed range provides an offer that is always ripe, and always ready. In addition, their unique processing technology ensures all the flavour and beneficial nutrients are locked in without the need for artificial preservatives.
"Avocado consumers worldwide face the same pain points with fresh avocados. 1. They aren't always ripe and ready, and 2. When you wait too long, they're overripe. With AvoFresh, there's no more waiting around for avocados to ripen and no more food waste from overripe avocados. It's a win-win," said Trent De Paoli.
AvoFresh celebrates double-digit growth in the Australian retail market. On the back of the success of their range and with a passion for always innovating, this June, they launched a new retail product: 'Smashed Avocado'.
"Smashed Avocado is an iconic Australian breakfast staple that has gained worldwide popularity. This, in addition to, our existing customers asking us for a 'plain' option led us to develop this new line. It gives consumers complete freedom to add their favourite toppings; from a simple pinch of salt and pepper to a drizzle of chilli oil, they can mix things up day to day."
With a farming story at the heart of the brand, the AvoFresh team are also passionate about sustainability.
"We use high quality 'imperfect' fruit to create AvoFresh – Avocados that are perfect on the inside, but blemished on the outside or odd in size. We are proud of the role we play in contributing to a zero-food waste economy, and for the sustainable farming and production practices we use to create AvoFresh," said Dave De Paoli.
AvoFresh is not only enjoyed across Australia. The brand continues to expand its global reach, as they recently hit shelves in Thailand and Hong Kong - this is in addition to their existing and ever-growing presence across Australia, New Zealand, Malaysia, and Singapore.
Kellie Green, Head of Marketing & NPD, David De Paoli, Co-Founder & Chairman, Trent De Paoli, Co-Founder & General Manager.
AvoFresh will be showcasing their delicious range at multiple events throughout the year including Taste of Queensland, Asia Fruit Logistica in Hong Kong and Fine Food Australia at Melbourne.
For more information:
Shika Finnemore
Austchilli
Tel: +61 401 643 002
[email protected]
www.austchilli.com.au