California's strawberry sector is poised for an uptick in quality this autumn. July's conditions, characterized by above-average sunshine and warmth, have fostered the development of berries that align with consumer preferences. A grower highlighted a current price trend that is $8-10 lower than the previous year, attributing it to a sluggish market. With approximately three months remaining in the season, achieving a satisfactory return on investment remains a concern.
Nonetheless, the impending shorter days are anticipated to enhance berry quality further. Additionally, the commencement of the school year is expected to positively influence the market dynamics for Salinas-Watsonville producers.
Source: rfdtv.com