Summer is one of the most important seasons for Spanish fruit production, with a wide range of species and varieties that are complemented with the table grape campaigns.
"Our producing company, KSI Terre, has started with the harvest of the Victoria grape variety. In early September, we also expect to start harvesting varieties such as the Doña María and Red Globe," says the Alicante company Fruklas. "It is worth noting that, despite the dry and hot summer we are having, all the grape varieties we are growing have a satisfactory volume and quality."
"Our work aims to protect native varieties in our growing area. One of these is the Aledo variety, known for its sweet, balanced flavour and yellow colour, which signals its ripeness. Another of the great advantages of this variety is its harvesting period, which allows us to harvest in December. It is the only variety that reaches these dates in perfect condition for consumption."
As far as vegetables are concerned, artichokes are an emerging crop for the Alicante company. This season, thanks to the staggered cultivation of the Blanca de Tudela and Green Queen varieties, the supply can be carried out over an extensive period, from October to April. "For the 2024/25 season, KSI Terre is planning to cultivate 25 hectares to meet the growing demand, and Fruklas is marketing the production through different distribution channels, both in the domestic and export markets, mainly in France. We also have a highly efficient harvesting process, managing to speed it up as much as possible so that the produce reaches the consumer in record time."
"Fruit and vegetable consumption should be part of general culture and be a common healthy habit"
In recent years, the consumption of fresh fruit and vegetables has shown a downward trend and a significant segmentation by age. According to data from the MAPA's Report on Food Consumption in Spain in 2023, the older population groups are in the lead in terms of consumption. Fruklas believes that "the consumption of fruit and vegetables should be part of general culture and be a common healthy habit."
"The promotion of a brand needs a good foundation; a foundation based strictly on quality parameters (flavour, colour, size, food safety, etc.). We sell fruits whose main purpose is to feed and nourish us. That is why distracting consumers with messages of dubious nature will only confuse them and affect the fruit and vegetable purchasing process."
"We have to emphasize that fruit and vegetables are intrinsically healthy; they don't need to rely on fads and frills with no use or function," they say. "In fact, we would like to conclude by mentioning the message that is often spreading in society about the high price of fruit and vegetables."
"In today's society, the prices of consumer goods are only regulated by consumers. It is only the consumer who has the power to make them go up or down."
"When we talk about food, we should think about the fact that, along with the oxygen we breathe, it is something that ensures our survival. To say that a fruit is expensive is an all too frequent comment, while also seeing no problem at all in having a state-of-the-art phone or paying some subscription fee, with the cost that it entails. It is an example that illustrates the dichotomy in which we live."
For more information:
Fruklas S.L.
Mercalicante, Pto. 134/136/138
Ctra. Madrid, Km. 4 03114 Alicante, Spain
Tel.: +34 966 30 0790
[email protected]
www.fruklas.com