Melones del Sol, a family company founded in 1998 in Costa Rica, has established itself as a leader in the export of melons to Europe. Its co-founder Marbeth Venegas told us in an exclusive interview about how they have managed to remain competitive in a market as demanding as the European one, despite the current challenges. "Exporting is easy, but retaining clients and staying in the market is the most challenging aspect," says Venegas, reflecting on the philosophy behind the company's success.
The company has 170 hectares devoted to various kinds of melons, including yellow melons and seedless watermelons. It is mainly focused on the European market, with clients in the UK, France, the Netherlands, Denmark and Italy. Despite being a relatively small company, it has managed to establish strong business relationships with a diverse portfolio of customers thanks to its focus on product quality and a personalized service. "We try to offer a unique service, custom made for each client," says Venegas.
One of the most remarkable aspects of Melones del Sol is its commitment to quality and sustainable practices. With almost 20 years of experience in the use of biological pest control products, the company has developed its own laboratory for the reproduction of micro-organisms, which allows it to work on soil regeneration and health. "We are highly committed to doing things well. We care about people having a decent job and about protecting the environment," says Venegas, underlining the importance of environmental responsibility in their business model.
Moreover, Melones del Sol has obtained various certifications that guarantee compliance with the most demanding standards in the European market, including GlobalG.A.P., Rainforest Alliance and recently the LEAF(Linking Environment And Farming) certification, demanded by British supermarket Tesco. "We have been the first melon producer in Costa Rica to obtain the LEAF certificate," says Venegas, highlighting the company's commitment to remaining at the forefront in terms of quality and sustainability.
The export season for Melones del Sol runs from January to April, a period in which Costa Rica competes mainly with Honduras and Panama. Despite adverse weather conditions and the impact of climate change, Venegas is optimistic about the future. The company isn't planning to expand its acreage in the short term; it remains focused on improving product quality and customer service. "Our goal is to grow in the near future, but we won't do that until the market conditions are right for it," says Venegas.
In 2024, Melones del Sol exported 240 containers of melons and watermelons, a figure it hopes to maintain in 2025. Price stability and trust in the quality of the production are key factors. Venegas expects the European market to continue being their main destination, trusting in the loyalty of their clients and the reputation they have built up over the years.
Melones del Sol is an example of how a family business can thrive in international markets while maintaining a focus on quality, personalized service and sustainability.
For more information:
Melones del Sol
Costa Rica
Marbeth Venegas
Tel.: +(506) 8827 8215
[email protected]
www.melonesdelsol.com