The Association of Banana Producer Organizations of the Canary Islands (Asprocan) wants to make it clear that, even though producers have been forced to stop sending part of their production to the market because of the mismatches between supply and demand in the Plátano de Canarias market for the past five weeks, producers have no influence on retail prices.
Producers are limiting themselves to applying the crisis management measures approved by the EU to face this type of scenario, stabilize farms, and avoid indebtedness. Simultaneously, Asprocan is asking distribution operators to act quickly to reduce consumer prices and bring them closer to prices at origin, so they are in line with the supply situation.
Asprocan is trying to put a stop to rumors that suggest any of this was premeditated and that wrongly accuse Plátano de Canarias producers of ensuring consumer prices don't fall, despite demand being below supply due to the abundance in supply due to the weather conditions in recent months.
Boosting the supply of Plátano de Canarias benefits the results obtained by the entire sales chain, which can offer a national product of differentiated quality, with proven benefits for the environment and society. That's why it must be marketed at an appropriate price per kilogram.
Banana competition
It should be remembered that Plátano de Canarias has been competing against bananas for years, a competitor of similar appearance that enjoys regulatory advantages that exempt it from complying with some requirements that national agricultural products are subjected to. Adjusting to these requirements, as Plátano de Canarias does, means increasing costs linked to the management and exploitation of banana plantations, which continues to gradually reduce producer margins, without the ability to influence the final price.
For more information:
Asprocan
https://platanodecanarias.es