In Himachal Pradesh, Adani Agri Fresh has increased the apple procurement price by ₹5 per kilogram, adjusting the rate for high-quality apples from ₹80 to ₹85 per kilogram. This adjustment is a response to the heightened market prices, where a box of premium apples now commands between ₹1,800 and ₹2,300.
Given these market dynamics, apple cultivators have been receiving ₹1,300 to ₹1,500 per box from entities like Adani, prompting a shift towards direct market sales for better profitability. To counteract this shift and draw cultivators, Adani Agri Fresh has revised its purchasing rates upwards.
With the largest apple procurement infrastructure in the region, including a Controlled Atmosphere (CA) store with a 20,000 metric tonnes capacity, the firm aims to secure a consistent supply of high-quality apples. This strategy not only addresses the issue of spoilage associated with the long-term storage of lower-quality apples but also aligns with Adani's market and storage strategy for premium produce.
Following an apple scarcity last year, which led to direct purchases from mandis to fulfill procurement goals, Adani is contemplating a similar approach this year to bridge any potential gaps in direct procurement.
This price increase is anticipated to offer relief to apple growers, ensuring more favorable returns for their produce, while supporting Adani's objective of maintaining a stable inventory of quality apples for future sales.
Source: The News Himachal