Duda Farm Fresh Foods has promoted Jeff Goodale to senior vice president, strategy and business development and also hired Alan Ediger as vice president of sales.
Before this promotion, Goodale held several positions in his 19-year career with Duda Farm Fresh Foods, most recently as director of sales and senior director of sales, strategy, and analysis. As senior vice president, strategy and business development, he is responsible for managing the company's leadership team's collaboration in developing and implementing strategies that enhance market position, drive business expansion, and foster innovation. Reporting to him on the management team will be Alan Ediger, stepping into his new role in sales leadership, and Nichole Towell, who is leading marketing, e-commerce and taking on additional responsibilities for new products.
L-R: Jeff Goodale, Alan Ediger
"We are proud to have Jeff transition into his new role as senior vice president and look forward to his leadership in the areas of sales, marketing, and business development," said Mark Bassetti, president, Duda Farm Fresh Foods. "Jeff has played an instrumental role in Duda's success over these last two decades and will no doubt continue to be a huge asset."
Ediger joined Duda in May as vice president of sales and has been working with Rick Alcocer over the last few months to ensure a smooth transition. Ediger came to the company with extensive sales and business development experience in both the value-added and commodity sectors. He began his produce career with Fresh Express during its growth years, later moving on to roles with Ready Pac Foods, Dole Fresh, and Dole Berry Company. Most recently, he held the position of vice president of sales for California Giant Berry Farms. Ediger graduated with a Bachelor of Science from California State University in Chico, California, and has resided in the Salinas area for many years. He is responsible for leading the company's sales strategy for both commodity and value-added product lines and for further developing and leading a high-performance sales team. He will work closely with the management team to align sales efforts to achieve company priorities, goals, and pipeline growth targets.
L-R: Nichole Towell, Mark Bassetti
"Alan is an excellent addition to our team," said Goodale. "He brings a tremendous amount of experience, a fresh perspective, and a disciplined approach that is already making us a better partner to our retail and foodservice customers. We are thrilled to have him join the team."
For more information:
Duda Farm Fresh Foods
Tel: +1 (407) 365-2111
www.dudafresh.com