Eastern Europe is not an unfamiliar market for Egypt and Morocco. Egyptian oranges, potatoes, and garlic, along with Moroccan tomatoes and blueberries, have already successfully penetrated markets in Poland, Ukraine, Romania, the Czech Republic, and beyond. However, the full potential of both Egyptian and Moroccan exports in the region has yet to be realized and remains far from being fully reached. This study is focused precisely on this latent potential. The top country priorities include:
Poland
A major driver of the regional economy and market development, Poland is a top importer of many fruits and vegetables globally, also serving as a logistic hub for the entire region. It is undoubtedly the number one priority.
Romania, Czechia, and Ukraine
These countries form the second tier of the region with large direct import volumes and developed trade infrastructure, each, however, facing unique challenges – be it the war in
Ukraine, the still-developing modern trade channels in Romania, or the generally limited market in the Czech Republic.
Slovakia, Lithuania, Latvia, and Estonia
These are still interesting, developed, and often premium markets, but not among top or second priorities due to their lower populations and frequent preferences for arranging indirect
trade routes.
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For more information:
FAO Regional Office for Europe and Central Asia
20 Kalman Imre utca
H-1054 Budapest, Hungary
Tel: +36 1 4612000
Email: [email protected]
Website: www.fao.org/europe
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