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"Portugal is always a safe bet for distributors"

While South African oranges currently dominate the market, the first small volumes of European oranges are beginning to appear, led by early Spanish M7 Navel-type oranges. Larger shipments are expected by mid-October. How is the European orange season shaping up? Here's what a wholesale market operator shared:

Italy: A Slight Decline in Production?
"The Italian season will kick off with the early Navelina variety, typically around week 43, followed by the iconic blood oranges Tarocco and Moro, anticipated in week 47. Italian blood oranges, particularly Tarocco, are highly sought after each year, benefiting from a specific market window. Once autumn sets in, orders pour in." However, Italian orange volumes are projected to decrease by 5% to 7% this year due to drought affecting some production areas. The Washington Navel, another eagerly awaited variety, is expected to arrive next month.

Portugal: A 'Must-Have' Origin
Portugal is set to begin its campaign in week 44 with the first Navelina and Newhall oranges. "We expect a slight increase in Portuguese orange volumes this year, up by around 2%." This upward trend, seen over recent years, is likely to continue. "We're forecasting a 10% to 15% rise in demand towards the end of the year. Portugal remains a reliable source for distributors. Navelina oranges perform particularly well in supermarkets, offering a balance of reasonable prices and consistent quality. There's little risk with these batches."

Spain: The Benchmark for European Oranges
Still the dominant player (with Spanish oranges accounting for nearly 70% of the oranges consumed in France), the first Spanish Navelina oranges are set to arrive in week 42. "Once they arrive, we know the season is truly underway, and consumption tends to skyrocket in France," explains the operator. However, this year's volumes may be down by around 5% due to drought in key regions like Valencia and Andalusia.