Several wine companies in Marlborough have joined a research initiative spearheaded by Blenheim's Bragato Research Institute (BRI) called Next Generation Viticulture. The project's goal is to revamp traditional vineyard practices to boost profitability by $22,060 per hectare by 2045, maintaining wine quality. Companies like Whitehaven, Treasury Wine Estates, Indevin, Cloudy Bay, Constellation, Framingham, and Stanley Estate have committed to co-funding the research along with New Zealand Winegrowers and the Ministry for Primary Industries.
Clive Jones, the chairperson of New Zealand Winegrowers, highlighted the project's focus on enhancing vineyard productivity and reducing yield variability, ensuring the production of exceptional quality New Zealand wines demanded globally. The initiative responds to the challenges of stagnant industry norms amidst rising production costs, particularly labor, by aiming for increased fruit production per vine.
The research will explore canopy innovation by testing taller and wider grapevines in Marlborough's commercial vineyards, building on findings from other premium horticulture crops like apples and kiwifruits, which showed improved fruit quality with increased sunlight interception. Dr. Juliet Ansell, BRI's chief executive, underscored the project's emphasis on profitability and sustainable wine growing, promising regular workshops and field days to disseminate findings across the industry.
Agricultural Minister Todd McClay announced a government co-investment of $5.6 million, projecting an additional $295m boost to New Zealand's economy by 2045. McClay praised the initiative for its potential to enhance productivity and ensure the wine industry's long-term viability without compromising its renowned quality and sustainability standards.
Source: The Press