Church Brothers Farms announced that Tracy Carranza has joined the company as vice president of retail sales. With more than a decade of experience in the fresh produce industry, Carranza is responsible for the growth and strategic direction of the company's retail channel, with a primary focus on value-added products. She will also manage the retail sales team, drive new product innovation, and build relationships with key retailers and suppliers.
Carranza spent 10 years as a member of the sales team at Taylor Farms Retail Inc., where she served in multiple roles with increasing responsibility, most recently as director of business development. She has a proven track record of strategic partnerships with top retailers, and along the way has delivered exceptional results. With a deep understanding of retail and grocery channels, Carranza is adept at using market insights to create customer-centric solutions.
Tracy Carranza
"Bringing on Tracy was not just about filling a position; it was about finding someone with passion, vision, and experience who can drive growth through innovative strategies and strong partnerships," said Jeff Church, chief operating officer at Church Brothers Farms. "From our first meeting with her, Tracy showed that she understands the nuances of the market and what retail customers are looking for, and can inspire our team to reach new heights. We're really excited to have her on board."
The addition of Carranza underscores the company's focus on expanding its retail channel through dedicated leadership and strategic expertise. Her hire reflects a proactive strategy to elevate the company's presence in the retail space, ensuring long-term growth and competitiveness.
For more information:
Loree Dowse
Church Brothers Farms
Tel.: +1 (831) 796-2434
https://www.churchbrothers.com/