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Aotearoa leads in marking World Fruit & Vegetable Day

Aotearoa New Zealand is set to be the inaugural nation to observe World Fruit & Vegetable Day on October 18, aligning with the global theme of fostering a sustainable and healthy future. The 5+ A Day Charitable Trust is at the forefront, orchestrating global festivities, with 30 countries poised to join in the celebrations. Carmel Ireland, 5+ A Day Project Manager, emphasizes the day as a crucial reminder for New Zealanders to consume at least five servings of vegetables and two of fruit daily, underpinning health and vitality. She highlights the ongoing commitment of New Zealand's horticultural sector to sustainable practices and research advancements.

In a notable development, LeaderBrand, a prominent horticultural entity, has integrated an electric harvester and self-propelled cargo platforms within its Gisborne mega greenhouse operations, marking a first in New Zealand's indoor farming sector. Gordon McPhail, LeaderBrand's Farming General Manager, views these innovations as strides towards a climate-friendly future and a testament to the company's dedication to environmental stewardship and regenerative farming principles.

The global observance of World Fruit & Vegetable Day, steered by the AIAM5 alliance, underscores the role of fruit and vegetable consumption in enhancing global health, food security, and sustainable food systems. Efforts led by the Chilean Government aim to establish an International Day of Fruits and Vegetables on March 4, intending to bolster public and policy-level awareness around the benefits of fruit and vegetable intake for health and environmental sustainability.

Source: 5aday

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