Molly Pop, known for its grapes and citrus, launched a new line of grape-based, cold-pressed juices, just in time for last week's IFPA Global Produce & Floral Show. These new juices deliver the taste of the company's grapes in a refreshing format.
The two flavors, Berry Burst and Berry Blush are made from Molly Pop's premium green and red grapes, respectively, and boast a profile of natural sweetness and vibrant flavor. Available in single-serving 12 oz. bottles, these juices are best enjoyed chilled.
Berry Burst is a bold juice made from cold-pressed green Molly Pop grapes. Berry Blush is a refreshing juice made from cold-pressed red Molly Pop grapes.
Both flavors are USDA organic, contain zero additives, and are designed to deliver 40 percent of a daily dose of vitamin C, with only 12g of natural sugar per serving.
Berry Burst is made from cold-pressed green Molly Pop grapes while Berry Blush is made from cold-pressed red Molly Pop grapes.
"Our juices reflect our belief in the power of natural goodness," said Todd LaForest, president of Molly Pop. "We're thrilled to offer a product that not only tastes incredible but is also a healthy, all-natural option. We are all about sweetening the world one sip at a time, and these juices do just that."
To support the launch, the company is rolling out a marketing campaign. This includes a mix of digital and in-store promotions, influencer partnerships, and engaging social media content, aimed at driving awareness and encouraging consumers to try these exciting new juices.
"We're excited to expand our portfolio with cold-pressed juices," said John Cymbal, chief marketing officer of Molly Pop. "Our customers love the bright, crunchy-sweet taste of our grapes, and now they can enjoy that same bold flavor in a juice. The combination of natural sweetness and health benefits is a win-win, and we're confident these juices will be a hit."
Molly Pop launched in 2022 and the company's Pink Bag Promise ensures that fruit is handpicked with love, offering joy in every bite.
For more information:
John Cymbal
Molly Pop
Tel: +1 (313) 610-7138
[email protected]
https://mollypopgrapes.com/