Easy and convenient. These are keywords in the North American fresh produce industry. Numerous new products are being developed with the main goal of making it easy for consumers to eat fruits and vegetables. These were showcased at the IFPA Global Produce Show, which took place last week in Atlanta
For example, seedless snack peppers, new portion packs for snack tomatoes and soft fruits, and various packaging solutions to make vegetable preparation easier. How about halved Brussels sprouts for roasting, or salad kits?
Traditionally, there are also many new and updated packaging options. Plastic-free, and... not so plastic-free. Despite various government regulations and introductions from packaging companies, reducing plastic use often conflicts with the goal of convenience for consumers.
Additionally, many produce companies are getting into the juice market, preferably using by-products. These are positioned as healthy, which is also emphasized with other products: featuring protein and healthy ingredients. Also notable: Oppy, which wants to bring almonds to the fresh produce section.
And regarding greenhouse vegetables? In North America, they are typically marketed as 'Greenhouse Grown,' as this stands for quality and food safety.
Click here for photo report of the novelty showcase.
Click here for a complete report on the show.