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Union flag branding on Scottish fruit sparks online backlash

Online discussions have emerged among Scots over the presence of Union flags on fruit packaging, specifically on strawberries from Angus, instead of the Scottish Saltire. The conversation gained momentum after a Sainsbury's customer highlighted the issue on social media, expressing discontent with the supermarket's branding choice. This sentiment was echoed across various responses, with many calling for support of Scottish agriculture by featuring the Saltire on produce to acknowledge the origin and celebrate local farmers. The debate extends beyond strawberries, touching on broader concerns over the labeling of products like butter, cheddar, and apples, which have seen a shift from being marketed under their constituent nation's flag to a unified British identity. The phrase "If it's got a Jack, put it back," captures a prevalent sentiment among those advocating for the recognition of Scotland's agricultural contributions.

Source: The Scottish Farmer

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