Clementines from Gharb (western Morocco) arrive on the market. "The quality is top notch and we enjoy a good market position," assures Hiba Saoudi, grower and owner of African&Worldy.
"In the Gharb region, we currently have the best quality and size for Moroccan clementines, and in large volumes," continues Saoudi. "As everyone knows, the west and north-west of Morocco are not affected by drought to the same extent as the south or the grand east. This year's production is dominated by 1-xxx, 1-xx, and 1-x, 2 and 3 sizes. The other quality indicators are also on the green, including in our farms thanks to our experience as a family grower since the 1950s. The result of this season is beautiful, delicious clementines of the Bruno, Sidi Issa and Nour varieties".
On the demand side, Moroccan growers have the wind in their sails, says Saoudi: "There's the restriction on water use in Spain, and the sad events in Valencia. There aren't many volumes of clementines in circulation. Of course, there's Egypt, which benefits from much lower production costs than us, as well as subsidies, and which has also made great strides in modernizing the industry in recent years. But we're there too."
Price-wise, the trend for clementines is upward according to the grower. "I've seen prices in the French and Spanish markets rise day by day. There's great demand in France, Spain, and of course Russia. For the moment, the Russian market is the most attractive in terms of price."
"At African&Worldy, and through our brand "African Legacy", we're on a quest to regain market share and once again publicize the quality of Moroccan clementines. So we're starting the season below market price and focus on the Russian market," Saoudi concludes.
For more information:
Hiba Saoudi
African&Worldy
Tel : +212 669-533782
[email protected]
www.africanlegacy.ma