Following exceptional growing conditions, New Zealand asparagus growers have experienced a productive season. However, the abundance of asparagus has led to an increase in spears not meeting supermarket standards due to their appearance. Wonky Box, a food box company, addresses this issue by purchasing these 'wonky' asparagus at a reduced price, benefiting both Kiwi consumers and growers. 'Wonky' asparagus might have minor imperfections such as damaged tips or unusual shapes but retains the same taste and nutritional value as its perfect counterparts.
Angus Simms, co-founder of Wonky Box, emphasizes the freshness and nutritional value of their product, highlighting the efficiency of sourcing directly from growers. The company collaborates with three growers across New Zealand: Boyd's Asparagus in Waikato, Tendertips in Levin, and LeaderBrand in Chertsey, Ashburton. LeaderBrand, for instance, produces over 2500 tonnes of asparagus, with some spears not reaching consumers due to minor flaws. Mike Arnold, South Island general manager for LeaderBrand, supports the initiative to reduce food waste and introduce more Kiwis to asparagus.
Wonky Box's model ensures rapid delivery from farm to plate, minimizing food mile emissions and maintaining product freshness. This approach aligns with their commitment to sustainability and strong relationships with local growers. Simms also notes the challenge asparagus growers face competing in a market with an oversupply of cheaper produce but remains optimistic about providing affordable asparagus to consumers through Wonky Box.
Source: Stuff