The tragic events that struck the Valencia area of Spain on October 30 have prompted an interview with Vladimir Cob Sevilla, CEO of Alifresca, a subsidiary of the Swiss Coop Group. Mr. Cob Sevilla expressed his dismay at the events, as well as his sympathy for the victims and the local population, who have been significantly impacted by the crisis. The flooding has resulted in a significant number of casualties, with approximately 222 reported deaths. However, this figure is likely to be an underestimate, as many areas remain inaccessible, and further discoveries of bodies have yet to be made.
Vladimir Cob Sevilla
"In just a few hours, a substantial volume of water, originating from the surrounding mountains, cascaded across a considerable expanse in the vicinity of Valencia, engulfing the region in an unprecedented deluge," says Cob Sevilla. "This meteorological event has exceeded the limits of what has been previously observed." The postponement of rescue operations has further complicated an already challenging situation.
Flooded warehouse
"At Alifresca, we recognise our responsibility to play our part," the manager continued. "From an operational standpoint, our organisation will not be adversely affected." The aforementioned productions have not been affected and we have not incurred any direct losses, with the exception of a slight reduction in the production of persimmons in that area. It is evident that this is not the case for many companies, as numerous warehouses for processing fruit, vegetables and citrus fruits have been flooded and rendered inoperable. Logistics from south to north are experiencing significant delays, with trucks required to take detours of up to 700 km to reach their destinations, such as the French border. Weather events in Almería and Andalusia have also caused significant disruption, although the impact has not been as severe as in the Valencia area."
Flooded warehouse
"We have not experienced any significant issues with citrus fruits, despite sourcing approximately 70% of our supplies from the affected region," he continues. Likewise, we have been fortunate that our suppliers' diverse locations have enabled us to remain within the planned numbers for this season, which has only just begun. In the wake of these challenging circumstances, we strive to instill confidence in our market counterparts, reassuring them of our commitment to maintaining the planned trajectory and ensuring that there are no unforeseen issues. Similarly, we are committed to providing support to our partners and the wider Spanish agricultural economy."
Flooded warehouse
Alifresca, on the other hand, has a strong and well-established position in the Spanish market. Indeed, a new logistics facility was inaugurated in Caliche (unaffected by the flood) in February of last year. Covering 15,000 square metres, this facility has contributed to Alifresca's €400 million turnover.
Landslides occurring on citrus orchards
The Coop Switzerland Group, through Alifresca and Transgourmet Iberica, initiated a solidarity initiative to provide essential basic necessities valued at 350,000 Swiss francs to support those in need.
For more information:
Vladimir Cob Sevilla 
Alifresca Italy Srl
Tel.: +39 045 208 3910
[email protected]