For the "Talent for Fruit and Vegetables" competition organized by InterFEL, Christophe Burgun and his team went all out to highlight the fruit and vegetable section at the Intermarché des Faienceries. While previous displays typically focused on one part of the aisle, this year the entire space was meticulously arranged to create an even more "grandiose" effect.
This bold presentation took weeks of preparation and was made even more impressive by the dedication of a young team: "My most experienced employee started in February. The most recent addition to the team joined just last month, and we also have a young person completing their CAP. They have all shown tremendous enthusiasm for this project and have done an outstanding job. It's the result of significant time invested in arranging the store, but also in sourcing ultra-fresh, seasonal, and unique products. We also devoted a great deal of time to training and mentoring this young team, giving them the freedom to learn while still guiding them. It was a challenge, but we're extremely proud of the outcome," says Christophe Burgun, head of the store's fruit and vegetable department.
With an emphasis on seasonal produce, Autumn was naturally chosen as the central theme for this extensive display: "It's the most inspiring season to truly enjoy and be creative. It offers a wide range of products in vibrant, striking colors that enhance the visual appeal. We've organized various sections, including squash, heirloom vegetables, and wild mushrooms, along with an area dedicated to locally grown Alsatian products and another section focused on budget-friendly options to cater to everyone."
This impressive display is making quite an impact: "We've had an overwhelming response since it launched on Tuesday. I've never received so many compliments from customers in a single day. Unlike displays that cover only one part of the aisle and resemble a 'painting' more than a shopping area—which can make customers hesitant to disturb the arrangement—this setup encourages customers to take the fruits and vegetables. They aren't 'afraid to spoil it,' as the entire range is part of the display. This means they don't prioritize some products over others, which has had a notably positive effect on sales."
For more information:
Christophe Burgun
Intermarché
https://www.intermarche.com/