Currently, yellow dragon fruit supply from Ecuador is short as the country's main production region, Palora, is off-season. "We are bringing in small quantities from another region in the Andes mountains, but supply from there is not plentiful," says Jose Roggiero with Freshway Produce. However, harvest in the Palora region will commence in the next few weeks with the Palora variety, which is exclusive to Ecuador and considered the sweetest dragon fruit variety available. "Production will start with lower volumes and is projected to reach higher levels by mid-December." The main season is expected to last until March or longer, depending on availability.
This year, growers are not anticipating extreme peaks in production. Instead, they believe it will be a more uniform season from a supply perspective. "This would be beneficial as it is positive to have a steady supply for our customers while keeping the market healthy at the same time," shares Roggiero.
Grower investments
The dragon fruit industry in Ecuador has been making investments, aiming to improve the quality of the fruit. Increasingly, farms in the Amazon region are using shade houses to prevent the fruit from sunburn. In addition, the fruit is often bagged to grow a cleaner fruit as well as prevent it from developing fungus. "At first, growers didn't think these investments were necessary," comments Roggiero. "However, once they understood how these investments support them in meeting customer specifications and improve the fruit's shelf life, growers are increasingly making the transition." More and more growers are embracing the concept, which results in better quality fruit, higher yields, as well as an extended production window. Ultimately, it's Ecuador's goal to achieve year-round supply. "The market will benefit from these developments as consumers will get to enjoy the fruit consistently and for a longer period of time."
Fruit is being bagged.
While production constraints don't allow for year-round production yet, Freshway Produce is diligently working with its growers on offering consistent supply. "Being vertically integrated helps in offering steady volumes throughout the season and the next step is extending the window of availability."
While the U.S. is still the main market for dragon fruit from Ecuador, product is also being exported to Europe and Asia (mainly China). In addition, fruit goes to neighboring country Peru and there is demand from the local domestic market.
For more information:
Jose Roggiero
Freshway Produce Inc.
[email protected]
www.freshwayusa.com