Thanks to its exclusive collaboration with its Portuguese partner Emergosol, FV Seleqt can supply its customers with Bimi® year-round. "Emergosol's advantage lies in its fields, which are located slightly higher in the mountains but close to the sea. In winter, it's a bit less cold, and in summer, a bit less hot. This allows us to grow year-round in the same locations, which has been a challenge in Spain. Moreover, this ensures consistent quality throughout the year," says Pepijn de Koning.
FV Seleqt handles 100% of Emergosol's sales in Europe. "Part of the volume is sold on contract to supermarkets, and the remainder is sold based on market dynamics."
"The Portuguese season has been very successful. We maintained excellent quality year-round, and yields per hectare were higher than expected," says Pepijn. "This volume was well-utilized, as market demand was strong. Bimi is increasingly making its way into European retail. For us, the largest growth has been in the German market, but Dutch supermarkets have also shown significant interest. Additionally, during the summer, we offer Bimi grown in the Netherlands, which is something our Dutch customers specifically request."
"We also see significant growth potential in the market. In Germany, for example, not all supermarkets have added Bimi to their shelves yet, but we anticipate that, following the UK's lead, German supermarkets will soon adopt it. For them, it's an opportunity to introduce a new vegetable. As a Bimi licensee, we can support them with in-store tastings, online marketing, and promotional activities if needed," Pepijn concludes.
For more information:
Pepijn de Koning
FV Seleqt
ABC Westland 126
2685 DB Poeldijk
[email protected]
www.fvseleqt.farm