The export crops for nectarines, plums, and apricots are all expected to rise against last year on the back of investment in the planted area and new varieties, while there is cautious optimism that strategic changes at the Port of Cape Town will result in a more reliable service.
Projections from industry body Hortgro show that plum volumes are set to increase by 12% to an average-sized crop, with exports reaching 13.7m cartons thanks to more favorable weather conditions and new plantings coming on stream.
The season total for nectarines is also forecast to rise by 4% to 9.12m cartons, with the increase credited to more high-yielding varieties coming into production. However, Hortgro has warned that the early crop has been adversely affected by the weather, with early varieties set to be down 8% compared to last season.
Peach exports are expected to see a 1% decline, with a crop of 1.85m cartons anticipated. It comes with the planted area for the crop on a downward trend, with both cling and dessert peaches falling by 8% and 10% respectively this year.
"South African stone fruit will continue to meet the market's expectations for high-quality and great-tasting produce," said Jacques du Preez, general manager of trade and markets at Hortgro. "South African growers are positive about the 2024/25 harvest and export season. Continuous delivery of top-quality, great-tasting fruit remains the aim and will lead to repeat sales. But it's important suppliers receive fair returns from the market after several years of having to contend with severe price pressure and adverse weather."
Hortgro will once again be supporting the season in the UK with a wide-ranging marketing campaign to help drive consumption of South African stone fruit. That will include recipe creation, retailer activity, trade and consumer press releases, feature articles, trade advertising, social media, and influencer collaboration.
The other big talking point around South African supply has been the impact of logistical issues, which have particularly been focused on the Port of Cape Town. Hortgro believes that a turning point in the crisis has been reached, though it cautions that another challenging season lies ahead with the industry seeking to make use of alternative modes of shipping.
For the longer term, logistics operator Transnet has begun implementing the strategic replacement and refurbishment of equipment and machinery at the Port of Cape Town, as well as contracting maintenance and related services and appointing additional staff. There is expected to be improved productivity as a result, but Hortgro is nevertheless preparing for challenges such as downtime on equipment and wind delays and is contingency planning for alternative modes and nodes of shipping such as the use of specialized reefer vessels and other ports in the Eastern Cape and Durban.
For more information:
Evie Gifford
RED Communications
Tel: +44 01480465953
Email: [email protected]
www.southafricanfruit.co.uk