China-produced pineapples began to be exported this month. According to Mr. Chen Ruyue of Xuwen MuchSweet Produce Cooperatives, export performance has weakened due to reduced demand in major overseas markets.
"Our pineapples are primarily exported to Russia and Central Asia. In Russia, demand has dropped due to rising prices and sluggish consumption. Central Asia, with its smaller population, has relatively low market demand and is highly price-sensitive. Despite this, Chinese pineapples are still regarded as high-quality and affordable in international markets. Domestically, consumption of both local and imported pineapples has been weak this year," Mr. Chen explained.
Rising transportation costs have further strained export sales. "Our pineapple exports rely on land transport. This year, freight costs from Xinjiang Horgos Port to Moscow have risen by over 40% compared to last year, reaching USD 7,500 per vehicle. Freight costs from Manzhouli Port are even higher, so this route is less commonly used, mainly serving exports to Vladivostok and other Far Eastern regions."
As for the new pineapple season, challenges persist due to frequent extreme weather events and inherent varietal defects, such as black heart disorder and core rot. "These issues significantly impact the industry, shortening the shelf life of pineapples and hampering exports," he noted.
Traditional local pineapple varieties, characterized by high volume and low prices, continue to support the processing market and are unlikely to be replaced in the near term. However, Mr. Chen emphasized the need for industry upgrades and varietal improvements, highlighting opportunities for Golden Diamond pineapples. "Domestic consumers prefer varieties with high Brix levels, and Golden Diamond pineapples have excellent market potential."
"The number of Golden Diamond pineapple growers is increasing rapidly, and the planting area is expanding. Within four years, it is projected that the planting area of Xuwen pineapples will double. Golden Diamond pineapples hold higher market value compared to traditional varieties and have demonstrated price stability. Farm prices range from ￥6 to ￥8 per kilogram."
Super Typhoon "Makar," which struck in September, also affected pineapples, causing surface damage to the fruit.
The domestic pineapple production season extends until June, after which output declines and the market shifts to imported pineapples. To meet market demand, MuchSweet has initiated pineapple import operations this year alongside its planting and sales activities. "We are actively seeking export suppliers and processing partners in countries such as the Philippines, Malaysia, and Indonesia, and we look forward to collaboration opportunities," Mr. Chen shared.
MuchSweet specializes in pineapples and lychees under its "MuchSweet" brand. The company operates its own planting base and holds fruit import and export qualifications.