Automation is the name of the game when it comes to current innovation within food processing machines, says Noor Bakri, Regional Sales Director for SmartMak, a Turkish supplier of food processing and production machinery: "The processing industry is currently navigating several challenges, such as increasing energy costs, supply chain disruptions, and evolving consumer demands for higher quality, more sustainable products. Another challenge is the constant need to innovate in automation and efficiency to stay competitive. We're addressing these challenges by continuously upgrading our technology to make our lines more energy-efficient and automated. We are also expanding our presence in Europe, particularly in Germany, Ukraine, and Poland, where we are working closely with partners to ensure our equipment meets the market's needs."
After having expanded their foothold in the United States, SmartMAK has now set its focus on the European market, with potato-based products, such as fries, Bakri explains. "Our strategy for expansion in Europe has been a combination of establishing strategic partnerships and focusing on the regions with the highest demand for our products. In 2024, we've seen particularly strong interest from Germany, Ukraine, and Poland, where there is a growing need for modern food processing solutions, especially for potato-based products like fries and chips. In these territories, we're partnering with local distributors, providing hands-on support to customers, and ensuring we have the right resources in place for efficient service."
"The European market for fries and chips continues to grow due to the increasing popularity of fast food and snack consumption. Our ability to produce high-quality fries and chips using state-of-the-art equipment is a key selling point, particularly as European consumers are becoming more discerning about the quality and sustainability of their food products. Our equipment's flexibility allows us to handle a wide variety of potato types and cuts, while maintaining consistent quality. Additionally, our machines are designed with automation and energy efficiency in mind, making them an attractive choice for European companies aiming to reduce operational costs and improve production consistency."
SmartkMAK's processing lines are designed to optimize every stage of the fries and chips production process, Bakri explains: "From washing and peeling to cutting, frying, and packaging, our lines integrate cutting-edge automation that reduces labor costs and increases consistency in the final product. For instance, our automated systems control frying temperatures precisely, ensuring even cooking and a crisp, golden product every time. Additionally, our advanced drying and cooling systems reduce the moisture content of the fries, ensuring a longer shelf life and improved crispiness. The automated monitoring also allows for real-time tracking of production data, helping operators improve efficiency and minimize waste."
According to Bakri, SmartMAK has made significant investments in both infrastructure and partnerships: "We have strengthened our network of local partners to provide tailored solutions that meet specific regional needs. We've also invested in R&D to continue refining our technology, ensuring that our equipment meets the highest European standards in terms of efficiency, automation, and sustainability. Our focus is on making sure that European food processors can rely on us as a trusted partner."
2024 has been a year of tremendous growth and achievement for SmartMAK, Bakri emphasizes: "We've made significant strides in Europe, particularly in Germany, Ukraine, and Poland, where our potato equipment lines have been well-received. At the same time, we've achieved a major milestone with our expansion into the United States, where we've successfully introduced our date production and processing lines, including date paste and date syrup. This expansion into the U.S. marks a huge achievement for us, opening new markets and positioning us as a key player in the global processing industry."
"Looking ahead to 2025, we aim to build on the success we've seen in both Europe and the U.S. Our primary goals include further expanding our European footprint, solidifying our position in the date processing market in the United States, and continuing to innovate our product lines to meet the evolving needs of our customers. We plan to deepen our partnerships, focus on sustainability, and ensure that our customers, whether in Europe, the U.S., or elsewhere, continue to benefit from the quality and efficiency that we are known for," Bakri concludes.
For more information:
Noor Bakri
SmartMak
Tel: +90 534 695 76 83
Email: [email protected]
www.smartmak-tr.com