VentureFruit, the commercialization partner for the Hot Climate Partnership, announced a key achievement in the global expansion of Tutti, with the introduction of a new partner in Latin America. Copefrut S.A., a Chilean grower, packer, marketer, and exporter, has been appointed the exclusive license holder for Tutti-branded apples in Latin America, starting with 150 hectares to be planted in Chile. Tutti is the world's first apple specifically bred to tolerate hot climates.
Morgan Rogers, VentureFruit General Manager, says Copefrut's leadership in the industry and their commitment to innovative and sustainable practices, align perfectly with the Tutti apple brand. "Appointing Copefrut to license the variety across Latin America is a major step forward in our goal of expanding the Tutti apple program to 1,200 globally planted hectares by 2030," says Morgan.
"This is the first Tutti license granted outside of Europe since the apple's launch in February 2023, and Copefrut's initial 150 hectares in Chile will join the 260 hectares already licensed in Europe."
Andres Fuenzalida, Copefrut's General Manager, says "As part of our refreshed strategy, Copefrut is investing in new apple production with a strong focus on supplying our customers in Latin America. Selecting varieties that will perform well in an increasingly volatile climate is key for Copefrut as we continue to encounter warmer summers, and associated production challenges."
"Since first seeing the test blocks in Spain, we have been impressed with the Hot Climate Partnership and are delighted to be partnering with VentureFruit and their global team to develop Tutti apples in Chile and the wider Latin American market."
Morgan Rogers explains "With changing global weather patterns and temperatures continuing to rise, innovative apple and pear varieties from the Hot Climate Partnership, such as Tutti, will provide growers and consumers with delicious apples that have been specifically created for hot and warming climates.
"Tutti is a stand-out apple. It has been specifically bred to thrive in hot conditions, producing a deliciously light, crisp apple with bright red skin and a rounded sweet fresh flavor.
"Tutti is expanding globally through a network of exceptional partners in a peer-to-peer collaboration. We are thrilled with the innovative variety's remarkable progress in its first two years," says Morgan.
For more information:
Michaela Nel
T&G Global
Tel: +64 21404857
Email: [email protected]