As the festive season approaches, many employers take the opportunity to show their staff how much they are appreciated. For Belgian company Fruitsnacks' subsidiary Logofruit, this means enormous pressure. Its apples bearing personalized logos are unique marketing tools that combine health and sustainability. "An apple with a logo is truly eye-catching," says owner Roel Paesmans.
Photo Straight-Line Leadership & Jeremy van Bedijk
Demand for Logofruit is on the up again, after a dip during the pandemic. "It's popular again, especially around holidays like Christmas and New Year. Companies add Logofruit to Christmas packages or use it as a sustainable alternative to chocolate. It's a healthy, responsible choice that makes an impact."
Companies consider Logofruit an original corporate gift. "More and more companies are choosing healthy, sustainable gifts that not only impress but are also responsible," explains Roel. The edible nature of the apples contributes to their success. "People often admire the apples before eating them. Logofruit is healthy and sustainable while subtly reinforcing a brand message."
Photo Luk Collet
It takes a lot of work to print logos on apples. "We use edible starch paste to print the logos, similar to the 'M' on M&Ms. This process guarantees a striking look, especially on red apples," says Roel. Logofruit produces up to 4,000 apples per day and delivers directly to companies, including service and transportation. "It doesn't generate big sales, but it strengthens customer loyalty."
Logofruit fits perfectly within Fruitsnacks' broader vision. "It's a nice addition to our core business," Roel points out. Fruitsnacks provides business fruit baskets and customized packages, focusing on sustainability and locally grown fruit. "We see ourselves as partners with our customers. It's not just about the apples; it's about the total experience."
Fruitsnacks' other important initiative is the 'Healthy Workspace' label. Companies that purchase fruit for at least one year receive this label recognizing their commitment to health and sustainability. "It shows they consciously invest in their employees' well-being," says Paesmans.
Fruitsnacks helps promote healthy food at schools, too. The company supplies fruit through the EU School Fruit Program, but it also has its own initiative, where local business people sponsor schools. This project currently reaches 10,000 students. "It's great to see the children getting more vitamins."
Most of its fruit comes from Fruitsnacks' 70-hectare apple and pear orchards. "We want to market all the fruit we produce within two to three years." Logofruit operates internationally, with a focus on Belgium, Luxembourg, and Germany. "The German market still offers plenty of potential," concludes Roel.
Roel Paesmans
Fruitsnacks
Mierhoopweg 34
3850 Wijer, België
Tel.: +32 (0)11 69 52 80
[email protected]
www.fruitsnacks.be