Cherries, integral to Christmas festivities, are subject to a season influenced by early cold weather for growth initiation and ample sunshine for ripening. Central Otago stands as the primary region for cherry cultivation in New Zealand, with a production window of approximately six weeks, climaxing just before Christmas.
Brigit Corson, Foodstuffs North Island Head of Produce, highlighted the anticipation for cherry availability in New World, PAK'nSAVE, and Four Square outlets, contingent on favorable weather conditions in the coming weeks. "It always feels like we're crossing our fingers to get the fruit into stores at the right volume and at the right time. I'm hoping for some sunshine in the coming weeks in Central Otago to help push things along," Corson stated. With over 280,000 customers purchasing cherries during the pre-Christmas week the previous year and an increase in cherry tree plantings, expectations are set for a slight rise in this season's cherry volumes.
Corson also expressed optimism for cherries to maintain their status as a top-selling fruit of the season, with potential availability extending into early February, weather permitting. The positive customer response and the comprehensive efforts in packing, storage, and distribution aim to ensure maximum freshness upon arrival in stores.
Jeremy Hiscock, a sixth-generation grower from Panmure Orchards, a long-time supplier to Foodstuffs North Island, shared insights into the operational intensity during the brief cherry season. "Given there's such a short run of the season, this time of year can be incredibly intense. Having our cherries hit shelves at just the right time makes all the lead-up and hard work worth it," Hiscock remarked.
Source: Supermarket News