In November 2024, British Apple Producers Ltd (BAPL) reported sales of British apples to UK supermarkets. This data, when presented as a percentage of all British apples sold, highlights the performance of various supermarkets in supporting local apple producers. The analysis juxtaposes the percentage of British apples sold against the total grocery market share of each supermarket, as recorded in October 2024.
The expectation is for a supermarket's share of British apples to align closely with its overall grocery market share. However, discrepancies exist, indicating varying levels of support for British apples among supermarkets.
Similar trends were observed in the preceding months of September and October 2024, with BAPL growers' sales data revealing how supermarkets' commitments to local apple producers fluctuate.
The monthly comparison aims to shed light on the dynamics of British apple sales within the UK's retail sector, providing a gauge for supermarkets' engagement with domestic produce.
This analysis serves as a tool for understanding market trends and supermarket performance in promoting British apples, amidst a landscape where local sourcing and sustainability are increasingly prioritized.
Please note, the grocery market share data for November was unavailable at the time of publication, hence October's figures were used for comparative analysis.
For more information:
British Apples & Pears
Tel: +44 01507 353778
Email: [email protected]
www.britishapplesandpears.co.uk