In 2024, Ireland's horticulture sector, saw a notable portion of its exports, amounting to €295 million or 92%, directed towards the UK market, as per the Bord Bia Export Performance and Prospects Report 2024-2025. This represents a 2% increase from the previous year. The EU market also received 7% of these exports, valued at about €20 million, marking a 38% increase from the prior year. Specifically, mushroom exports to the UK experienced a growth of 4% in value and 3% in volume. Despite inflation, the sector is positioned for medium-term growth, with sector manager Michal Slawski highlighting the potential based on current vegetable sector trends.
The report attributes several factors to the improved export performance, including weather conditions, compost quality, and favorable pricing. The first half of 2024, characterized by colder and wetter weather, particularly benefited mushroom sales. High-quality compost led to increased yields, and price hikes contributed to enhanced export values. While Brexit has introduced more complexity and costs, particularly for exports to the UK, the demand for Irish horticulture products remains strong in this key market.
Looking ahead, the mushroom sector appears poised for a positive 2025, with strategies focused on managing costs and achieving price increases. The enduring relationship with UK retailers, underscored by the supply of quality mushrooms and innovative product offerings, such as vitamin-enhanced mushrooms, supports this outlook. A new EU co-funded promotional campaign targeting millennials in the UK is expected to further bolster sales over the next three years.
Source: Agriland