The Ambrosia apple season is underway with stable demand in the Spanish market since it started in November and sales are expected to increase in the coming months. According to VIP Val Venosta, the variety is increasingly recognized among Spanish consumers season after season.
"Ambrosia apples have continued to perform solidly in the Spanish market. Since November 2024, sales have reflected stable demand and growing consumer appreciation for their superior quality," says VIP Val Venosta.
"While no specific figures are available yet, trends point to comparable or better results than in previous seasons. We anticipate a notable increase in sales in the coming months, as demand continues to grow," they say.
According to Val Venosta, Spanish consumers are increasingly attracted to premium apple varieties. "Ambrosia apples stand out for their sweet flavor, low acidity, and striking red and yellow color, which appeals to those looking for indulgent and distinctive options in the fruit market. Sustainability and a preference for European products are also becoming key factors influencing consumer choices in this segment."
Demand for Ambrosia apples has been steadily increasing in Spain as consumers recognize their qualities. Key regions such as Madrid, Catalonia, and Andalusia report the highest consumption figures thanks to their larger urban populations and well-developed retail networks. "This growth is a result of increasing demand for unique, high-quality apple varieties in the Spanish market," says VIP Val Venosta.
To further boost the presence of Ambrosia apples in Spain, VIP Val Venosta has implemented a multi-faceted approach that includes targeted marketing campaigns, strategic partnerships, and expanded distribution. "Efforts are focused on showcasing their exceptional taste and bicolor look through in-store tastings, digital promotions, and partnerships with premium retailers. Highlighting its cultivation in Val Venosta emphasizes its unique qualities and commitment to sustainable and high-standard cultivation practices."
For more information:
VIP Val Venosta
www.vip.coop